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Jonathan Ive on Apple's Design Process and Product Philosophy Some three years following the untimely passing of Steve Jobs, Apple has continued to push the envelope of consumer technology. Under the leadership of both Tim Cook and Jonathan "Jony" Ive, the brand has held Jobs' hallmark principles - innovation, focus, and greatness - as its key mantles. For being such a large company, the brand attributes its success to the use of small, versatile teams. The New York Times recently caught up with Jony Ive himself, speaking to Apple's head of design about th...
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